brand case study
My Family Chiropractor
delivered
Logo Refresh
Look & Feel
Website
Website
overview
My Family Chiropractor are a longstanding practice based in Brisbane, providing holistic chiropractic and massage services since 1981. Known for their commitment to supporting patients’ bodies and nervous systems, the practice has become a trusted place for families seeking comprehensive healthcare. Dedicated to caring for entire families, from newborn babies to the elderly, My Family Chiropractor has extensive experience and a strong foothold in the community. Looking to enhance their digital presence, the practice reached out to us for a re-design of their website.
process
To modernise their online representation, the colour palette uses modern tones and calming hues traditionally associated with healthcare, to appeal to both longstanding and new clients. The graphic motif visually translates the practice’s unique approach to health and well-being – catering for the entire family. Bringing a playful touch to the brand, the outlined shapes balance the serif heading font, whilst reinforcing the identity in an engaging way.
Capturing the practice through professional photography significantly enhanced the website. The images authentically showcase the atmosphere and staff, contributing to a more accurate representation of their compassionate healthcare services.
