brand case study
Heart Specialists Toowoomba
overview
Heart Specialists Toowoomba is the new practice of clinical cardiologists Dr Loretta Carr and Dr Sam Fogarty. Having lived in regional Queensland for most of their lives, they understand the difficulty small communities face when searching for local specialist care. Helping to minimise the need for patients to travel to Brisbane, Heart Specialists Toowoomba are dedicated to providing exceptional care and honest communication to their local community.
process
With Loretta and Sam wanting to steer away from the red heart logos commonly used by cardiology practices, we took an approach of creating a balance between literal and symbolic interpretations of a heart. The result was a play on the left and right sides of the heart working in union, whilst maintaining the industry prominence that the symbolic heart holds.
In the development of the website, what was most important to Loretta and Sam was a strong emphasis on care for the local community. We sourced imagery of natural landscapes from the Toowoomba region, carefully matched to compliment the brand colour palette, to bring a sense of home to users.
