brand case study
Dr Rebecca Won
overview
Dr Rebecca Won is a proud Brisbane local with over 15 years of experience. With a resume of placements from Sydney to Melbourne to the Gold Coast and Brisbane, you know you're in safe hands. Her practice specialises in plastic, reconstructive and hand surgery. With a newly renovated practice, Rebecca was looking for branding that would compliment her new space and set her apart from the rest.
process
In setting the tone for the project we developed a guiding thought: “the art of plastic, reconstructive and hand surgery.” With this we could differentiate Rebecca’s brand from the glossy, aesthetic look and feel of her competitors and allow her practice to shine as a work of art. The underlying concept of her brand identity is the photography we developed to allow her practice to stand out amongst stock imagery commonly used on plastic surgeon’s websites. We embellished bodies with paint to create tasteful sculptural forms that became more abstract than medical. This allowed us to demonstrate the concept of body augmentation without showing your standard cut marks in a literal sense.
