brand case study
Dr Brahman Sivakumar
overview
Dr Brahman Sivakumar is an orthopaedic surgeon who has sub-specialised in the management of hand, wrist and peripheral nerve conditions. After obtaining his medical degree from the University of New South Wales in 2007, Dr Sivakumar underwent orthopaedic training at centres throughout NSW and QLD. He has experience and training in acute and reconstructive surgery for the hand and wrist, including trauma and fracture management; nerve and microsurgery; arthroscopy; and a broad range of elective conditions.
Process
With a website domain like ‘sydneyhands.com.au’ it’s no mystery Dr Sivakumar specialises in hand surgery. We considered how the hands alone are a primary source of a key sense, touch, but also how touch interlinks with and often enhances our other senses.
With this in mind, the senses became the guiding principle in creating a brand that was not methodical and two dimensional, but was instead emotive and raw to stimulate the senses.
We achieved this largely through applications of detailed, grainy textures, striking colour contrasts, and selection of imagery conveying a real sense of touch. Although the logo is a more literal communication of touch as it is derivative of an open palm, we approached it with minimalism to ensure a crisp, abstract outcome that achieves symbiosis with the other brand components.
